Bull City A Cappella Slam

Heart of Carolina A Cappella

Marketing Deliverables / Ticket Sales projections

Bull City A Cappella Slam is the largest annual fundraiser hosted by HCA, featuring gold medalist performers and supporting local charities with a portion of the proceeds.
This project was particularly rewarding to see through to completion because there were many unforeseen challenges along the way, including inclement weather reschedule and relocation of the event.

With limited time and budget, I had to devise a plan to reduce expenses, predict ticket sales in advance, and follow a strict campaign.

All of the research that went into the planning, designing, and promoting of this event resulted in a hugely successful show. Ticket sales were spot on with what they needed to be. HCA gained momentum from the success of the Slam, and this event continues to grow each year.